Bank of America Sikh

bankofamericasikh.jpgLookout New Yorkers! There’s a new Sikh in town! Where is he? Who is he? He’s on your subway wall… representing Bank of America, sporting a NICE pagh with the cleanest layers I’ve seen in a long time. It looks like the folks at Kenneth Cole’s might have some competition…

The designers obviously weren’t Sikh because they messed with his pagh and flipped it- maybe to make it look more original. The inset of the picture on the left shows the model with his pagh properly tied – with the larhs (layers) on the right.

Previous discussions of Sikhs in the media, entertainment and modeling:

1. Raising Awareness or A Turban Commodified?

2. Will the Revolution be Televised? Sikhs and the Media


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Comments (15)

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Awesome. There was a sikh model, I remember seeing him around toronto on like TTC bus shelters and such.

Reema, if you could, could you tell me what was written on the poster? I cant make out the writing on the poster...
You can view a larger picture here.

Here's what the ad is for...(thanks Maple Leaf Sikh)
Wow - sharp Singh - you could grate a mooli on those "larhs"!

I consciously choose not to tie my dastar with such clean larhs because...cause...thats just...thats just how I roll...yeah, thats it...(damn models, raising standards unnecessarily).
Hahaha.. too funny P.Singh.

I have to say.. I'm feeling the larhs... And the pink.
Awesome. There was a sikh model, I remember seeing him around toronto on like TTC bus shelters and such.

Reema, if you could, could you tell me what was written on the poster? I cant make out the writing on the poster...
You can view a larger picture here.

Here's what the ad is for...(thanks Maple Leaf Sikh)
[quote comment="9446"]Wow - sharp Singh - you could grate a mooli on those "larhs"!

I consciously choose not to tie my dastar with such clean larhs because...cause...thats just...thats just how I roll...yeah, thats it...(damn models, raising standards unnecessarily).[/quote]

HAHHAHA. Thats how you roll hahah, classic.
Wow - sharp Singh - you could grate a mooli on those "larhs"!

I consciously choose not to tie my dastar with such clean larhs because...cause...thats just...thats just how I roll...yeah, thats it...(damn models, raising standards unnecessarily).
Hahaha.. too funny P.Singh.

I have to say.. I'm feeling the larhs... And the pink.
[quote comment="9446"]Wow - sharp Singh - you could grate a mooli on those "larhs"!

I consciously choose not to tie my dastar with such clean larhs because...cause...thats just...thats just how I roll...yeah, thats it...(damn models, raising standards unnecessarily).[/quote]

HAHHAHA. Thats how you roll hahah, classic.
hahahaha p.singh.
hahahaha p.singh.
Its part of an advertising campaign by Bank of America for a transit rebate program, "Get $10 back for every $100 you spend on transit"

https://transit.bankofamerica.com/
Its part of an advertising campaign by Bank of America for a transit rebate program, "Get $10 back for every $100 you spend on transit"

https://transit.bankofamerica.com/
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