Bank of America Sikh

bankofamericasikh.jpgLookout New Yorkers! There’s a new Sikh in town! Where is he? Who is he? He’s on your subway wall… representing Bank of America, sporting a NICE pagh with the cleanest layers I’ve seen in a long time. It looks like the folks at Kenneth Cole’s might have some competition…

The designers obviously weren’t Sikh because they messed with his pagh and flipped it- maybe to make it look more original. The inset of the picture on the left shows the model with his pagh properly tied – with the larhs (layers) on the right.

Previous discussions of Sikhs in the media, entertainment and modeling:

1. Raising Awareness or A Turban Commodified?

2. Will the Revolution be Televised? Sikhs and the Media


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15 Responses to “Bank of America Sikh”

  1. Raja says:

    Awesome. There was a sikh model, I remember seeing him around toronto on like TTC bus shelters and such.

    Reema, if you could, could you tell me what was written on the poster? I cant make out the writing on the poster…

  2. Raja says:

    Awesome. There was a sikh model, I remember seeing him around toronto on like TTC bus shelters and such.

    Reema, if you could, could you tell me what was written on the poster? I cant make out the writing on the poster…

  3. Jodha says:

    You can view a larger picture here.

    Here's what the ad is for…(thanks Maple Leaf Sikh)

  4. Jodha says:

    You can view a larger picture here.

    Here’s what the ad is for…(thanks Maple Leaf Sikh)

  5. P.Singh says:

    Wow – sharp Singh – you could grate a mooli on those "larhs"!

    I consciously choose not to tie my dastar with such clean larhs because…cause…thats just…thats just how I roll…yeah, thats it…(damn models, raising standards unnecessarily).

  6. P.Singh says:

    Wow – sharp Singh – you could grate a mooli on those “larhs”!

    I consciously choose not to tie my dastar with such clean larhs because…cause…thats just…thats just how I roll…yeah, thats it…(damn models, raising standards unnecessarily).

  7. Sundari says:

    Hahaha.. too funny P.Singh.

    I have to say.. I'm feeling the larhs… And the pink.

  8. Sundari says:

    Hahaha.. too funny P.Singh.

    I have to say.. I’m feeling the larhs… And the pink.

  9. Raja says:

    [quote comment=”9446″]Wow – sharp Singh – you could grate a mooli on those “larhs”!

    I consciously choose not to tie my dastar with such clean larhs because…cause…thats just…thats just how I roll…yeah, thats it…(damn models, raising standards unnecessarily).[/quote]

    HAHHAHA. Thats how you roll hahah, classic.

  10. Raja says:

    [quote comment="9446"]Wow – sharp Singh – you could grate a mooli on those "larhs"!

    I consciously choose not to tie my dastar with such clean larhs because…cause…thats just…thats just how I roll…yeah, thats it…(damn models, raising standards unnecessarily).[/quote]

    HAHHAHA. Thats how you roll hahah, classic.

  11. Its part of an advertising campaign by Bank of America for a transit rebate program, "Get $10 back for every $100 you spend on transit"

    https://transit.bankofamerica.com/

  12. Its part of an advertising campaign by Bank of America for a transit rebate program, “Get $10 back for every $100 you spend on transit”

    https://transit.bankofamerica.com/

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