Sikhs in the City

Sikh comedians like Jus Reign have been gaining popularity through YouTube and social media sites for the last several years. I love being at gatherings of extended family when my little cousins show me the latest viral video, which often is hilarious. Even when it’s not, I find myself wondering what it would have been like to grow up as a Sikh in the diaspora in times like these. While we are still by and large not represented at all in the mainstream media, young Sikhs now create our own media, and many do so with much success. Sometimes the videos are brilliant, and perhaps sometimes they get hits simply because Sikhs in the diaspora, especially young Sikhs, are thirsty for the latest quirky, bizarre, or silly video put out by other Sikhs.

To end this hot and humid summer week in NYC, I thought I’d share this video that has been circulating lately, a trailer for what appears to be a series called “Sikhs in the City,” brought to us by Laughistan. There are some familiar faces in there including Sikh Coalition co-founder Amardeep Singh. I’m eager to see what their series will bring us in the future. Enjoy!


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