More “Sikh” products- tv channels

More Sikh (or being promoted as Sikh) products are launching- I’m referring to the new tv channels: 1) The Sikh Channel– which is replacing Brit Hits TV and 2) Punjjabi TV

punjjabi_tv_1.jpgPunjabi and Sikh people finally have the opportunity to watch programs in their mother tongue with the launch of a dedicated Sikh channel on Sky digital 840 and the perceived arrival of Punjjabi TV coming on air as early as Monday next week. [link]

Does this increase in Sikh products mean that Sikhs will have a platform and voice which we’ve been lacking before? Not necessarily. Zee Punjabi and many other channels have already been targeting Punjabi and Sikh audiences. So far it seems like these new channels will continue to provide the same coverage as earlier channels- sitcoms, kirtan, music, and some non-controversial news. There’s very little information available online about these channels thus far, and I’m interested to know whether they’re owned by Sikhs or just targeting a Sikh audience.

Regardless of the owners, the launch of these channels does signal that at least some parts of our community are gaining economic and social power, at least in the UK where these channels seem to be based. And perhaps (depending on who the owners are) these channels can serve as platforms for discussing ideas that other news forms avoid, out of a desire to remain non-controversial. Or perhaps it’ll be more of the same.


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