Contest: Ladoos Pink and Blue

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Crowdsourcing has its uses. Here is one.

This year the Jakara Movement is celebrating its 12th annual Lalkaar Conference with the theme Kaur Voices: Exalt, Express, Empower. Hosted in Sacramento this week, June 16-19, 2011 – I am sure the conference will be a success.

The email I received announcing this contest, reminded me about when I attended this conference on the same theme 5 years ago. Back then, we brainstormed about the need to create creative ‘community-solutions’ to problems in our community, like sex-selective abortion. The idea for Ladoos: Pink and Blue was born. Now 5 years later, they are making it a reality.

The guidelines to the competition are easy:

We aim to create a gift box that would include health-related brochures, inspirational Sikh literature, and a number of Sikh Baby Firsts a kara, a gutka, a bib (proclaiming a proud new Singh and Kaur), and many other Sikh-inspired items. The decorative box will serve as a keepsake that will be found in the homes of all Sikhs and to be kept and cherished for years to come.

The winner will receive a$100 Visa Gift Card as well as the satisfaction of seeing their creation in the homes of all Sikhs, in a celebration of equality.

Please submit by July 15, 2011.

Submissions should be created using Adobe Illustrator. We will take submissions in other programs, but highly recommend Illustrator. If using Photoshop, please make sure to use minimum 300dpi. Hand drawn/scanned submissions will also be considered.

Please remember you have to design all sides (top, left, right, back, front panels)

Submit your projects at this link.

As I can’t draw, if my life depended on it, I look forward to seeing all of your submissions and to the future of this project. I will keep you posted!


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25 Responses to “Contest: Ladoos Pink and Blue”

  1. Kang says:

    The Langar Hall has become a self-promotion blog for one organization?

    Dislike.

  2. Simi says:

    This is a great gift idea! Please include a Sikh- themed baby photo album in the gift box.

  3. kantay says:

    Do normal people need a ladoo or anything else to help celebrate the birth of their child? If somebody sent a pink ladoo I would be kind of offended by the implication, at best that would be laughable, at worst highly insulting.

  4. Blighty Singh says:

    Fantastic idea. Can't believe nobody's thought of it before. Can't draw and don't know how to use that adbobe thingymajig but I suggest that a supemarket milk token in included in the box, or maybe some shares in a dairy. After all, for the first 3 years of its life, the sikh baby will drink, in milk, what would take other cultures 20 years to drink.

  5. kantay says:

    wow way to be a abrasive for no reason. I meant, if a stranger came up to me and said "here is a pink ladoo, please try to be happy for the birth of your child" I would find that either laughable or totally whack. I guess it's become a self evident truth that until otherwise proven a Sikh man is unable to be happy about the birth of their (female) child unless they recieve a pink ladoo from the enlightened members of the community. Can there be a more insulting assumption? but I guess some people need to go ahead and make large and totally offensive assumptions about the other members in their community. If someone even thought I needed encouragement at the birth of my daughter, I would have liked to see how exactly that can be expressed without it being just ridiculous.

  6. kantay says:

    but then again I don't write for a progressive Sikh blog so maybe I can't do a little thing like, oh, you know, have a normal sense of right and wrong unless some guy who is "progressive" tells me what to think. save the ladoos brother, maybe some other time when you can treat people who may not even disagree with most of your principles with more respect.

  7. Jodha says:

    @kantay – this 'progressive' label really rankles you to the point of making no sense. speaking sarcastically to oneself, very interesting!

  8. kantay says:

    do you plan to into people's houses and urge them to be happy about the birth of their kids with that kind of attitude?

  9. […] issues facing Punjabi Sikh mothers?Want to take a stand for equality? Last week we called for help in designing the box; get more details at the website for the […]

  10. […] issues facing Punjabi Sikh mothers?Want to take a stand for equality? Last week we called for help in designing the box; get more details at the website for the […]

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